Customer First GEO Content Specialist

Okta is seeking a highly proficient GEO Content Specialist to execute content-focused Generative Engine Optimization (GEO) strategies for Okta and Auth0.

This is a mid-level individual contributor role focused on ensuring content is optimized for visibility and retrieval in the evolving landscape of AI Search/GEO/AEO.

The ideal candidate is a reliable self-starter with a strong understanding of content, SEO, and the mechanisms of Large Language Models (LLMs).

Core Responsibilities & Execution

• Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs.
• Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
• Understand how content must be structured (schema.org and JSON-LD) for LLM visibility and apply best practices while adhering to brand and quality standards.
• Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business.

GEO Knowledge & Application

• Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices.
• Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work.
• Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility.

Data & Workflow

• Utilize a data-driven approach to execute content tasks and identify content performance trends.
• Collaborate with Customer First teams to ensure optimized content is published effectively.
• Manage assigned content tasks effectively, meeting deadlines and quality standards.
• Leverage AI in content analysis, editing and production workstreams to improve efficiency and output.
• Track and analyze SEO and GEO key performance metrics for Customer First subdomains, providing insights and recommendations to stakeholders for optimization.

Qualifications

• 2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development.
• Understands how content is rewarded in both LLMs and modern-day search ranking algorithms.
• Familiarity with current GEO concepts and the role of LLMs in search.
• Working knowledge of SEO/AI Search platforms such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console.
• Proficiency in data analysis and insights gathering for content output and performance tracking.
• Strong communication skills, with the ability to articulate content requirements and results clearly.
• Experience using HTML, Salesforce Experience Builder, or similar enterprise-level systems.

Benefits

• Health, dental, and vision insurance
• RRSP with a match
• Healthcare spending
• Telemedicine
• Paid leave (including PTO and parental leave)