Description
Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premium well over US$25 Billion (P Webcam). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees.
This Marketing Analyst position will be responsible for all data and analytics functions for Auto, Property, and Ancillary Products in order to help support sales & marketing (customer acquisition, cross-sell, retention, profitability, etc...).
The role involves conducting analysis on product and campaign performance, customer profile/segmentation, trend analysis, opportunity identification, A/B testing, and profitability. The professional will develop any reporting necessary for that analysis, working cross-functionally within the Direct BU and across the enterprise, as needed.
They will also represent the team on any needed data integration projects in order to ensure accurate sales and marketing reporting. The role requires supporting Distribution objectives for acquisition, retention, cross-selling, and profitability by assisting in advanced analytic projects and making recommendations for in-market testing to drive sales growth.
The responsibilities include implementing local market planning and analysis, leveraging agent and district information to make business decisions regarding areas of opportunity, segmentation of agents, planning, etc. The professional will assist with creating scorecards, agency development presentations to Sr. Leadership, and campaign management reporting.
They will also assist with a multitude of diverse projects ranging from Planning, Agency and Segmentation to deriving actionable rules for trigger based marketing campaigns. The role requires devising new and innovative applications for existing concepts, creating, developing, and refining analytics within the organization.
The professional will compile, analyze, and maintain reports and charts for Distribution, analyzing and reporting adverse trends to Distribution Management, and coordinating with other team members on Distribution projects.
Requirements
- English Proficiency: Fluent
- Required Education: Bachelor
- Other Critical Skills:
+ Data Analysis: Intermediate + Statistical Analysis: Intermediate + Marketing Analysis: Intermediate + Mathematical Modeling: Intermediate + Management Reporting: Entry Level + Project Management: Entry Level + Data & Systems Integration: Intermediate + Verbal & Written Communication: Intermediate
Software / Tool Skills
- SQL: Advanced
- Microsoft Excel: Intermediate
- Power BI: Intermediate
- Microsoft PowerPoint: Entry Level
Benefits This position comes with a competitive compensation and benefits package, including:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Home Office model
- Career development and training opportunities
- Flexible work arrangements (remote and/or office-based)
- Dynamic and inclusive work culture within a globally known group
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development