Description
At Gusto, we're on a mission to grow the small business economy. We're looking for a Head of Customer Referral & Emerging Channels to lead our growth marketing team and develop strategies to harness customer goodwill into a scalable acquisition engine.
As a key member of our Demand Generation team, you'll be responsible for managing and developing the growth marketing team, setting clear goals, providing coaching, and fostering a culture of accountability and innovation.
Key responsibilities include:
- Managing and evolving Gusto's customer referral program from strategy and incentive design, to measurement and optimization, driving meaningful new customer acquisition and revenue through word-of-mouth and network effects.
- Building and running a rigorous experimentation roadmap, using advanced testing and data analysis to identify growth levers and scale what works.
- Scouting, piloting, and scaling emerging acquisition channels, bringing rigor to what gets tested and moving quickly from hypothesis to results.
- Partnering with the Web Marketing team to surface and prioritize conversion experiments, translating referral and emerging channel performance data into landing page hypotheses and post-click optimizations that improve acquisition outcomes.
- Partnering cross-functionally with Growth, Product, Sales, RevOps, and Data teams to align growth programs with business priorities and optimize the full funnel from awareness to activation.
- Using AI tools as a consistent, habitual part of your workflow, generating referral program briefs, developing incentive copy variants, accelerating channel research, and building reusable systems that scale best practices across the team.
- Reporting on program performance to senior leadership, distilling complex data into clear insights and concrete recommendations.
We're looking for someone with 10+ years of experience in growth marketing, demand generation, or performance marketing, with at least 3 years in a people management role. You should have demonstrated success building and scaling customer acquisition programs (referral, affiliate, and/or word-of-mouth) from concept to measurable growth.
If you're passionate about leveraging AI to drive growth and have a proven track record of success in a similar role, we'd love to hear from you!