Description
We are looking for a VP of Marketing to join UnitedMasters! This role is based in Brooklyn, New York with four days in-office and one day remote.
As a VP of Marketing, you will build and scale a social presence that moves at the speed of culture. You will turn UnitedMasters' social channels into a defining advantage for the company, not a support function. You will lead a culturally fluent, fandom-native social strategy attuned to the conversations, creators, and moments shaping music and pop culture in real time.
You will set UnitedMasters apart from category competitors: define a social presence and brand voice that legacy distributors can't replicate, leveraging music, culture, and our deep artist relationships to build a moat that the rest of the category can't cross.
You will build the team, operating model, and content engine to ship at the speed culture moves. You will partner with artist services and the music team to share artist wins consistently, turning our roster into our best storytellers.
You will create and execute a 360 marketing strategy to attract, retain, and engage both sides of our marketplace: artists and brands/licensors. You will own the marketing budget across channels, hitting acquisition targets and brand-building goals while meeting CAC and marketing efficiency benchmarks.
You will define and refine UnitedMasters' brand: how we present ourselves to artists, brands, and the broader culture, and find the right mix of brand and growth investment for our stage. You will lead paid media strategy across digital, offline, and emerging channels, leveraging Translation's creative firepower as we scale.
You will own PR and communications strategy: partner with internal and external PR resources to land earned media that amplifies our cultural moments, fuels artist and brand growth, and reinforces our differentiation in the category.
You will serve as a connective thread across the company: serving as a thruline across product, engineering, data science, design, music, sales, and Translation, unifying our narrative and building efficient cross-functional processes.
Minimum Qualifications:
- 10+ years of marketing leadership with deep, demonstrable expertise in social media.
- Demonstrated ability to build and scale social channels with cultural relevance and creative ambition.
- Experience growing consumer mobile, web, and/or enterprise-SaaS products, with clear results on business metrics and revenue growth.
- Experience managing both qualitative and quantitative customer research.
- Strong management experience leading cross-functional marketing teams; able to recruit, develop, and retain world-class talent.
- High intellectual horsepower, equally comfortable with spreadsheets and great creative.
- Extreme empathy and curiosity for our artist and brand customers.
- Startup, do-er mentality.
Bonus:
- Music, creator economy, or marketplace experience.
- International marketing experience.
- Experience working closely with an in-house or external creative agency.