Event Marketing Manager

At Gusto, we're on a mission to grow the small business economy.

We're looking for an Event Marketing Manager to bring Gusto to life through bold, memorable events and experiences.

This is a highly visible, strategic role responsible for designing, producing, and optimizing event marketing programs,from trade shows and industry conferences to Gusto-owned activations and experiences.

You'll plan, execute, and optimize event marketing campaigns as part of a cross-functional go-to-market team, turning strategy into on-the-ground execution that builds brand affinity and builds pipeline.

Responsibilities:

• Collaborate with cross-functional stakeholders and leadership to set goals, develop event strategies, execute plans, and evaluate performance.
• Build and manage end-to-end event campaign programs including scopes of work, resource plans, budgets, contracts, and timelines.
• Leverage a deep understanding of Gusto's internal and external market positioning and target audiences to inform event decisions.
• Design and produce a range of event types,from large-scale owned events to trade show activations, field events, and intimate customer experiences.
• Build strong relationships with external partners including industry and show organizers, agencies, and vendors.
• Assemble the right internal and external resources for each opportunity, fostering collaboration and creative excellence.
• Maintain accuracy and accountability of event budgets, evaluate results against goals, and make recommendations to senior leadership.
• Build upon and advocate for the event marketing and production craft and vision at Gusto.
• Leverage AI tools and technologies to enhance event marketing workflows.

Requirements:

• 7–10 years of experience in event marketing and production.
• Proven track record of producing a wide range of events.
• Strong project management and communication skills.
• Experience managing and collaborating with internal creative teams and external agencies.
• Passionate and knowledgeable about breakthrough experience design and emerging event technology.
• A natural cross-functional collaborator who thrives on building and maintaining relationships.
• Intellectually curious self-starter who isn't afraid to ask questions.
• AI fluency and a willingness to integrate AI-powered tools into your workflow.
• Comfort operating in a fast-paced, ambiguous environment.

Compensation:

• $129,000/yr to $157,000/yr in Denver and Scottsdale.
• $154,000/yr to $188,000/yr for San Francisco & New York.

Benefits:

• Competitive base pay.
• Benefits.
• Equity (RSUs).

Travel:

• Frequent travel throughout North America required.