FBS - Marketing Analyst II

Job Summary

This role manages creative business to consumer acquisition direct mail and email in conjunction with business to business sales enablement content. Creates content using data-driven insights for consumer and account acquisition.

Essential Job Functions

• Is responsible for the business to business marketing initiatives.
• Drives stakeholder engagement across sales, external partners, agency relationships, legal and product teams to build value proposition for the go to market sales story.
• Leads cross-functional activities and planning processes, manages timelines and ensures timely completion of all deliverables for crucial business to business marketing initiatives.
• Liaises with and informally leads marketing and sales enablement initiatives to build and deliver internal messaging to educate client-facing teams on the value of products and relevant content.
• Creates and manages business to consumer content from conception to completion along with analyzing results to inform future optimizations for direct mail, multi-carrier broker communications including email, and multi-product communications and onsite material.
• Manages the creative development process from brief through production with internal and outside agency partners to deliver assets on time and on budget.
• Leverages artificial intelligence and analytics performance data to develop and refine marketing strategies.
• Through this, improves response rates and enhances client experiences across marketing tactics.
• Develops and executes test and learn plans to refine messaging and drive improvement in results.
• Stays abreast of industry best practices and understands the changing consumer employee benefits landscape.

Requirements

Experience Requirements

• 5 years experience in marketing business to business creative content and sales enablement required. 5 years experience in direct mail and email content creation required.

Education Requirements

• Bachelor

English Proficiency

• Fluent

Other Critical Skills

• Marketing execution with focus on digital optimization - Intermediate
• Familiarity of UX / UI principles for digital purchasing - Intermediate
• Project management and cross-functional skills - Intermediate
• Ability to measure and understand outcomes based on ROI - Intermediate

Benefits

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Career development and training opportunities
4. Flexible work arrangements
5. Dynamic and inclusive work culture within a globally renowned group
6. Private Health and Dental Insurance
7. Pension Plan
8. Meals tickets
9. Life Insurance