Senior Campaigns Manager

Cursor is seeking a Senior Campaigns Manager to join its integrated campaigns team, focusing on enterprise audiences.

The successful candidate will own high-priority campaigns, turning company priorities into executable programs across product marketing, sales, customer marketing, and leadership. They will develop campaign strategies and programs that shape Cursor's market narrative, create demand, generate pipeline, and support customer growth.

Key responsibilities include:

• Developing and running integrated campaigns end-to-end, covering strategy, audience selection, launch, optimization, and reporting.
• Designing campaign architecture, including content engines, channel strategies, and promotional offers.
• Translating company priorities into focused campaign plans with clear goals, messaging, milestones, and success metrics.
• Identifying key assets needed for campaign performance, such as messaging frameworks and sales-facing materials.
• Collaborating across functions, including product marketing, field marketing, and sales.
• Establishing measurement frameworks, KPIs, and scalable processes to measure campaign impact.

Requirements:

• 10+ years of experience in integrated campaign strategy and execution for B2B SaaS or enterprise technology companies.
• Proven track record of building campaigns for enterprise audiences, including technical decision-makers and complex buying groups.
• Experience with lead-routing and handoff, funnel health diagnosis, and pipeline goal ownership.
• Familiarity with ABM and strategic-account programs.
• Strong understanding of the AI market and technical buyer personas.

Ideal candidates will be able to balance strategic thinking with hands-on execution, have strong instincts for cohesive campaigns, and thrive in fast-paced environments.