Long-Term Contractor - Consumer Marketing Campaigns Lead

Spotify's Marketing team is focused on connecting artists and creators with fans in ways that feel authentic, culturally relevant, and impactful. As part of the broader Markets & Subscriber Growth organization, this team helps grow Spotify's presence across emerging and high-growth markets by developing locally resonant campaigns that drive acquisition, engagement, and retention.

In this role, you'll work across East Africa and selected Sub-Saharan African markets, partnering closely with global and regional teams to shape how Spotify shows up for listeners every day.

Responsibilities

• Lead consumer marketing campaigns across East Africa, while supporting culturally relevant campaigns in additional Sub-Saharan African markets
• Partner with cross-functional teams across marketing, music, partnerships, media, analytics, and creative to bring campaigns to life from strategy through execution
• Use on-platform and off-platform insights to identify audience behaviours, market opportunities, and growth drivers that inform marketing strategy
• Develop clear creative and media briefs in collaboration with internal stakeholders and external agency partners
• Drive acquisition, engagement, and retention initiatives for both Free and Premium audiences
• Identify and activate local partnerships, creators, agencies, and cultural touchpoints that strengthen brand awareness and consumer consideration
• Analyze campaign performance and translate learnings into actionable recommendations for future programs and market strategies
• Adapt global marketing initiatives to ensure they resonate locally across diverse consumer audiences and market contexts
• Support local music and cultural marketing moments in partnership with internal teams and regional collaborators

Requirements

• A minimum of 4+ years of experience in consumer marketing, brand marketing, or campaign management within East Africa
• Experience working across multiple Sub-Saharan African markets or regional campaigns
• Experienced in brand strategy, consumer insights, digital marketing, media, and/or project management
• Delivered impactful campaigns within digital businesses, FMCG, retail, entertainment, or technology environments
• Know how to translate consumer and cultural insights into effective marketing strategies and campaigns
• Comfortable working with data and performance metrics to evaluate success and optimize marketing effectiveness
• Can manage multiple priorities simultaneously while maintaining strong attention to detail and execution quality
• Collaborative partner who works effectively across teams, agencies, and stakeholders with different perspectives and priorities
• Proactive, solutions-oriented mindset and comfortable operating in fast-moving environments
• Cares deeply about culture, storytelling, and creating experiences that resonate authentically with local audiences

Where You'll Be

• This role is based in Nairobi, Kenya
• This position is available through a third party as a Long-Term Contractor