Lead Social Media Manager

GitLab is seeking a detail-oriented Lead Social Media Manager to manage its content calendar, drive employee advocacy programs, and create engaging content specifically for developer audiences.

What You'll Do

Content Calendar Management

• Create, maintain, and execute comprehensive social media content calendars across all platforms.
• Coordinate content scheduling and publishing using Sprout Social.
• Ensure consistent posting cadence and optimal timing for audiences.
• Plan content themes around developer events, product releases, and industry trends.
• Manage content approval workflows and deadlines.

Technical-Focused Content Creation

• Develop technical content that resonates with software developers, engineers, and technical decision-makers.
• Create tutorials, code snippets, technical tips, and developer-focused educational content.
• Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats.
• Collaborate with engineering teams to highlight technical innovations and features.

Platform Management & Optimization

• Manage daily social media activities across LinkedIn, Twitter/X, Instagram, and YouTube.
• Monitor developer communities and engage in relevant conversations.
• Optimize posting times and content formats based on developer audience behaviour.

Analytics & Reporting

• Track and analyse content performance with a focus on developer engagement metrics.
• Prepare weekly and monthly performance reports.
• Identify high-performing content types and optimise future posts.
• Measure employee advocacy program effectiveness.

Team Member Advocacy & Executive Social Media Management

• Develop and execute team member advocacy programs to amplify GitLab's brand through employee voices.
• Create ready-to-share content for team members across all levels.
• Manage social media presence for GitLab's executive suite, including content creation and coordination.
• Draft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunities.
• Coordinate executive amplification strategies for key company initiatives.
• Train and support team members on social media best practices and brand guidelines.

What You'll Bring

Experience

• 8+ years of social media marketing experience in a B2B SaaS or Software company.
• Experience creating content for technical or developer audiences.
• Proven experience with social media management tools, specifically Sprout Social.
• Track record of managing content calendars and meeting publishing deadlines.

Skills

• Proficiency in Sprout Social for content scheduling, monitoring, and reporting.
• Basic understanding of developer tools, programming concepts, and technical terminology.
• Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite).
• Excellent written communication with the ability to adapt tone for developer audiences.
• Strong organisational and project management skills.
• Attention to detail and ability to manage multiple deadlines.
• Collaborative mindset and experience working with technical teams.
• Self-motivated with the ability to work independently.

Benefits

• Benefits to support health, finances, and well-being.
• Flexible Paid Time Off.
• Team Member Resource Groups.
• Equity Compensation & Employee Stock Purchase Plan.
• Growth and Development Fund.
• Parental Leave.