Director, Demand Capture Excellence

Electronic Arts is seeking a Director of Demand Capture Media Excellence to join the Growth Marketing Organization. The successful candidate will report into the Senior Director Franchise Media and be directly responsible for pushing forward demand capture media capabilities across all franchises.

Responsibilities:

• Partner with a high-performing team of data-driven Demand Capture media buyers, specializing in media across PC, console, and mobile
• Set standards for demand capture media innovation across EA's campaigns, including channel strategy, optimization levers, and existing AI adoption
• Partner with platforms to prioritize demand capture media features and capabilities for greater EA outcomes
• Develop EA strategies to optimize outcomes from media platform evolutions and industry updates
• Lead demand capture media AI initiatives with thought leadership and projects to move EA forward
• Develop and gain alignment for Media Investment Framework, to be used by Franchise Directors in funnel allocations
• Set channel execution standards (campaign set-up, usage of platform features, measurement implementation, experimentation implementation, etc.)
• Cross-functional change management and remove barriers to functional best practices (Flexible Funding, Creative Funding, etc.)
• Develop training material and programs for Demand Capture buying skills and cross-train talent

Requirements:

• 10+ years' experience in performance media, managing demand creation and demand conversion across PC, console, and mobile games
• 5+ years of influencing senior leaders
• Experience managing AAA game media budgets
• Ownership, accountability & ability to solution complex problems
• In-depth understanding of user acquisition algorithms, measurements, and creative best practices
• BA/BS Degree in marketing/finance or equivalent quantitative field
• Passion/knowledge for video games

The role offers a salary range of $182,600 - $276,300 USD and a comprehensive benefits package, including paid time off, medical/dental/vision insurance, life insurance, disability insurance, and 401(k).