Digital Marketing Specialist

This position leads a company's online marketing strategy, driving brand awareness, customer acquisition, and revenue growth through digital channels.

Responsibilities

Strategy Development

• Set marketing goals aligned with business objectives, such as leads, sales, and brand awareness.
• Identify target audience and create buyer personas.
• Choose the right mix of digital channels, including SEO, social media, email, and paid ads.
• Plan budgets and allocate resources.

Search Engine Optimization (SEO)

• Optimize on-page elements, including keywords, meta tags, and site structure.
• Improve off-page elements, such as backlinks and domain authority.
• Conduct technical SEO audits, focusing on site speed, mobile-friendliness, and crawlability.
• Perform keyword research and competitive analysis.

Social Media Marketing (SMM)

• Manage brand presence across social media platforms.
• Engage with the community and manage reputation.
• Run paid social advertising campaigns.
• Partner with influencers.

Paid Advertising (PPC/SEM)

• Manage Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Optimize budgets.
• Run retargeting and remarketing campaigns.

Analytics & Data Analysis

• Track key performance indicators (KPIs), such as traffic, conversion rate, and return on ad spend.
• Use tools like Google Analytics, Tableau, and CRM dashboards.
• Report insights to stakeholders.

Brand Management

• Ensure consistent brand voice and visuals across channels.
• Monitor online reputation and sentiment.

Website & UX Optimization

• Design and optimize landing pages.
• Ensure mobile responsiveness.
• Improve site navigation and conversion funnels.

Qualifications

• College graduate with a degree in Marketing or Advertising.
• 6-10 years of experience in digital marketing.
• Strong understanding of brand strategy, storytelling, and positioning.
• Experience managing campaigns across digital and offline channels.
• Knowledge of automotive products and customer journeys.