Description
We are looking for a Senior Key Account Manager to join our sales team. As a Key Account Manager, you will be responsible for developing, implementing, and tracking Red Bull's sales strategy. Your key objective will be to deliver sales, volume, and profitability targets for regional key accounts. You will need to have a thorough understanding of customers such as Walmart, Sam's Club, and Mercado Libre, as well as trends and opportunities. You will be responsible for building and maintaining strong relationships with key clients and our distribution partners, and ensuring the correct implementation of planned actions in the annual Joint Business Planning. You will also be responsible for aligning all pricing and promotions with necessary key stakeholders to minimise the threat of cross-channel cannibalisation and to maintain profitability.
Your key responsibilities will include analysing available data sources and driving customer growth opportunities for instore and pure players customers. You will continuously plan sales forecasts and prepare trade spend budgets to hit profitability targets. You will identify upselling and cross-selling opportunities within existing accounts to maximise revenue generation. You will also develop plans for annual business and effective promotions, prepare yearly negotiations with a focus on Red Bull's sales drivers and customer spend strategy.
As a Key Account Manager, you will be responsible for developing and executing a best-in-class execution tracking of investments and visibility negotiations with customers. You will conduct and lead yearly negotiation processes at key customers, agreeing with them on Red Bull's Perfect Store concept. You will also be responsible for planning, managing, executing, monitoring, and measuring direct and indirect investments, through monthly meetings with the finance department.
You will continually research to understand customer needs better and respond with programmes that are mutually beneficial. You will develop effective partnerships for Red Bull to be regarded as a key supplier and engine for profitable growth. You will strive for Category Captaincy with key strategic retailers within the energy category. You will build strong intercompany networks and establish a close cross-functional relationship with Trade Marketing, Field, Marketing, and Customer Support. You will jointly develop winning customer category strategies and conceptual sells to proactively identify potential threats and opportunities.
In addition, you will work closely with the CPFR Team, Demand Planning, Merchandising, and Warehouse Customer Teams to ensure the fulfilment of orders on time.
To succeed in this role, you will require a university degree, preferably in Economics, Business Administration, Financial, Engineering, or Marketing. You will have advanced English language skills and a proven track record of at least three years' professional experience in Key Account Management, ideally with Walmart, Sam's Club, and E-commerce (Mercado Libre, Amazon, Rappi). Cross-functional experience in Trade Marketing/Field Sales/Consumer Marketing is a plus.
You will have a strategic ability to develop specific, valuable, innovative, and commercially focused strategies. You will have a strong understanding of sales processes and financial systems, as well as excellent communication and interpersonal skills to effectively engage with clients, understand their needs, and build long-term relationships.
You will have analytical skills to analyse sales and customer data, take the best conclusions, develop initiatives with the highest value for the shopper, customer, and Red Bull. You will have presentation skills to demonstrate great presentation skills that provide highly relevant and commercially viable strategies or processes in a clear, concise, and empowering way.
You will have strong organisational and time management skills, with the ability to prioritise tasks, manage multiple projects simultaneously, and consistently meet deadlines. You will be proficient in CRM software and Microsoft Office Suite to manage client information, track activities, and produce reports.
Preferably, you will have knowledge of e-commerce platforms and Search Engine Optimisation (SEO).
You will be proactive and self-motivated with a passion for delivering exceptional customer service. You will be able to work independently, as well as collaboratively in a team environment.