Head of Demand Generation & Growth Marketing

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage.

We are seeking a Head of Growth & Demand Generation, reporting to the CMO, to own and accelerate the company’s customer acquisition, conversion, and expansion efforts across digital, product, and automated channels.

Responsibilities

• Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and other channels to drive qualified pipeline and revenue
• Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI
• Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
• Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
• Create demand generation campaigns that shape the market's thinking about Cresta
• Implement a robust experimentation framework for A/B testing and new channel evaluation
• Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies are aligned to audience segments and pipeline goals
• Manage agency and vendor relationships to ensure alignment and quality
• Build, mentor, and grow a high-performing team
• Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement

Qualifications

• Bachelor’s degree in Computer Science, Marketing, Business, or a related field; MBA or advanced degree a plus
• 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
• Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
• Experience working with enterprise buyer journeys and ABM motions
• Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
• Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
• Collaborative, growth-oriented leader with experience managing internal teams and agencies

Perks & Benefits

• Medical, dental, and vision plans that are designed to fit you and your family’s needs
• Flexible vacation time to promote a healthy work-life blend
• Paid parental leave to support you and your family
• Monthly Gym & Phone allowance
• Work-from-home office stipend to help you succeed in a remote environment
• Lunches and dinners included for in-office employees via Grubhub

Compensation

• OTE Range: $280k-$330k