Digital Marketing Acquisition Specialist

We are seeking a dedicated Digital Marketing Acquisition Specialist to join our ambitious marketing team. This role is pivotal in driving our digital strategy and ensuring our brand's voice resonates flawlessly across all channels.

Key responsibilities include:

• Managing digital paid marketing campaigns for our company partners with a focus on achieving high return on investment.
• Completing marketing strategies and plans, ensuring alignment with media and digital marketing mix.
• Upholding and improving the brand's positioning, voice, and identity across all digital platforms.
• Developing and maintaining consistent brand messaging and visual identity in all marketing materials.
• Preparing and presenting comprehensive reports on a weekly, monthly, quarterly, and yearly basis.
• Coordinating budget management, ensuring efficient prioritization and tracking expenditures, performance, and return on investment.
• Completing digital marketing initiatives, including paid search, social campaigns, and programmatic advertising for web and app solutions.
• Collaborating with the retention marketing team to provide a complete customer experience.
• Monitoring campaign results and proactively optimizing activities to meet objectives.
• Conducting competitive research and analysis to stay ahead in the market.
• Maintaining relationships with companies providing marketing dashboards and tools.
• Managing the business components of Google Tag Manager and Google Analytics.
• Contributing to the development of marketing and measurement tools.