Senior Content Designer

Join us at Electronic Arts (EA), where our mission is to inspire the world to play. As a Senior Content Designer on the EA SPORTS F1 team, you will lead the planning, creation, and live delivery of immersive, authentic content that excites and connects motorsport fans worldwide.

Reporting to the Creative Director, you will collaborate with us across Product, Economy, Engineering, UI/UX, Art, and Production to shape the future of racing games and deliver experiences that bring joy, inclusivity, and connection to millions of players.

Responsibilities:

• Own the end-to-end planning and delivery of seasonal and promotional content roadmaps, including 8-week seasons, 4-week delivery periods, and limited-time drops, ensuring all content aligns with our live service vision.

• Define content pillars for each season, translate them into actionable content plans, and implement items, offers, goals, passes, and themed beats using our live service tools.

• Partner with us in Economy and Product to tune content for fairness, desirability, and pacing, maintaining a healthy in-game economy and supporting player engagement and retention.

• Monitor content performance through dashboards and player feedback, identify issues rapidly, and guide iteration to improve player experience and content quality.

Required Qualifications:

• 6+ years designing and operating live service content or systems for AAA games (console, PC, or mobile), including shipping seasonal content such as items, rewards, objectives, passes, and storefront content.

• Experience using live ops tooling to implement, schedule, and maintain content, with a focus on config-driven systems and reusable templates.

• Deep knowledge of live service cadence, player motivation loops, and economy fundamentals, including sources, sinks, pacing, and reward value.

• Interest and understanding of Formula 1 and motorsport, with the ability to bring authenticity and fan intuition to content that resonates with the F1 community.