Sales Activator

As a Sales Activator at Red Bull Canada, you will drive excellent trade execution throughout your market, in partnership with the local Distribution Partner.

Your main priorities will include:

• Executing long-term sales drivers in key retail and impulse accounts
• Securing distribution of Red Bull in new accounts across all channels
• Implementing merchandising standards and tracking KPI execution
• Coordinating with the local distribution partner to ensure flawless execution

Responsibilities

Areas that play to your strengths

EXECUTION

• Drive Red Bull Perfect Store conditions to win against competitors
• Execute the opening of new accounts with the Distribution Partner
• Actively sell additional points of distribution to improve in-store presence
• Encourage Distribution Partners to enroll independent accounts into the Volume Incentive Program
• Sell with key regional strategic accounts to drive efficient promotional execution and in-store conditions

PLANNING

• Effectively plan your schedule to maximize time in stores with the greatest impact
• Communicate with Distribution Partner field personnel to guarantee alignment and focus on priorities
• Initiate plans to drive KPI execution and maintain vertical accountability
• Plan and lead seasonal trade-blitzes to capture key peak volume opportunities

CONSULTATIVE

• Leverage available data to drive insights and support selling stories
• Act as a trusted advisor to key customers
• Communicate regularly with internal teams and Distribution Partners
• Be a credible contributor to the local full-cell team
• Champion the World of Red Bull mentality and mindset

Requirements

• Outstanding sales experience and track record in the Consumer Goods industry (Beverage Preferred), +3 years
• Ability to lead, manage, and motivate distribution partners with experience, +3 years
• Strong communicator and motivator
• Excellent negotiator and influencer
• Clear and proven ability to develop and implement successful sales and trade marketing strategies
• Strong knowledge of consumer marketing principles
• Excellent communication skills, including presentation and training ability
• Able to work independently with responsibility, and be organized
• Experience with basic administrative programs, Windows, Word, PowerPoint, Excel
• University – Bachelor’s Degree preferred
• Fluent in English

What We Offer

• Expected annual base salary range: $57,000 to $63,000
• Eligible for an annual bonus
• Benefits eligible
• Travel 20-30%