Description
We are seeking a Gaming and Esports Specialist to assist our manager and support the establishment of Red Bull's vision to become the number one brand in gaming and esports.
The successful candidate will be responsible for executing Red Bull's gaming and esports initiatives, delivering positive brand association, and driving brand love. They will follow the ever-changing gaming ecosystem to help various functions, including Communication, Content, and Field Marketing, create year-round unique content to stand out from the competition.
Key responsibilities include:
- Executing events, ranging from Red Bull-titled events to third-party tournaments, and setting up local to national, digital to offline event activation plans
- Servicing and supporting external partners and tournament organizers to maintain brand quality standards and achieve professional execution
- Ensuring strong Red Bull branding and/or verbal acknowledgment across all media platforms
- Working closely with the Red Bull Turkey Regional Field Marketing Team to implement regional 'small fire' gaming initiatives in relevant PC and PS cafes
Additionally, the successful candidate will:
- Deliver gaming knowledge and expertise to relevant cross-functions to create unique and industry-leading content, communication, and activation throughout the year
- Develop and execute gaming tournaments and events
- Create social and communication plans for Red Bull players, teams, and streamers to build their audience and enhance the Red Bull brand
- Manage and improve Red Bull's gaming opinion leader program and establish sustainable relationships with relevant streamers and influencers
The ideal candidate will have experience in the gaming and esports industry, a 360-degree marketing approach, and expertise in event, digital, and influencer marketing. They will also possess excellent verbal and written communication skills in English, be self-motivated, sporty, and able to work in a team.
Travel is required for 30-40% of the time.