Description
The Musketeers represent Red Bull in their area, gaining the customers' confidence, securing the availability and visibility of Red Bull at POS and being responsible for the continuous volume growth in the On Premise channel.
Their responsibilities include:
Expanding Red Bull sales in the On Premise by gaining new accounts Protecting current accounts with engaging On Premise and Marketing tools Achieving the Red Bull High 5 in all accounts Educating and motivating distribution partners to achieve Red Bull brand and volume targets
They should also represent the company and brand at all times, with a style that is relaxed but professional, informal yet commercial. They will work with regional field marketing teams to activate Red Bull brand properties in key on-trade outlets. Their goal is to add value and create excitement through creative use of advertising and promotions.
Additionally, they will build and maintain networks with opinion leaders from the On Premise industry, develop strong relationships with all On Premise customers and fellow Musketeers, and be seen as an expert in the On Premise.
Key requirements include:
A passion for working in the On Premise Strong negotiation and results-focused skills Strong communication skills at all levels Self-motivation, ambition, and the ability to manage time and workload to optimize effectiveness and efficiency An entrepreneurial 'can do' attitude
Key qualifications include:
Outstanding local market knowledge, contacts, and experience in 'the scene' Good communication skills and the ability to manage and cultivate good relationships Negotiation and objection handling skills Basic understanding of commercial math Proficiency in EDV (Word, Excel, PowerPoint, etc.) Well-connected to key figures within the bar and nightclub scene either through previous work experience or personal connections Solid understanding of the local On Premise industry
Travel is required for 40-50% of the role.