Product Marketing Lead

Our mission at Duolingo is to develop the best education in the world and make it universally available.

We're looking for a Product Marketing Lead to shape the go-to-market strategy for Duolingo's most important product bets and drive adoption from insight to impact.

You will:

• Lead audience definition, value proposition, and positioning for priority products/features; align cross-functional partners on who the products are for and how we will win in the market
• Own the go-to-market strategy and launch plan for high-impact bets; coordinate in-app moments and external channels to drive awareness and adoption
• Be the voice of the consumer by gathering consumer and market insights to help inform product decisions
• Translate strategy into clear requirements, milestones, owners, and success metrics; run effective rituals and keep documentation tight and current
• Partner with Product to sequence experiments and announcements; use early signals to shape story, targeting, and channel mix before, during, and after launch
• Drive cross-functional alignment across Product, Brand, Performance, Comms, and Business Development for launch readiness and on-time delivery
• Measure impact against adoption, conversion, and awareness goals; synthesize learnings with Analytics and recommend iterations to improve performance post-launch
• Contribute to the Product Marketing operating system: calendars, intake, templates, and playbooks that help the function scale efficiently

You have:

• 8+ years in product marketing, product strategy, or equivalent go-to-market roles in consumer tech, gaming, or subscription products
• Proven ability to turn strategy into execution: building plans, timelines, and cross-functional workflows; identifying risks early and driving mitigation to protect delivery
• Excellent communication and facilitation skills with senior and cross-functional stakeholders
• Data-informed mindset and comfort with experimentation
• Hands-on experience collaborating with Brand, key Marketing Channels, Comms, and Product to deliver integrated launches
• Comfort operating with ambiguity

Exceptional candidates will have:

• Experience leading GTM for new products or categories and finding product-market fit in new segments or markets
• Track record partnering on creator/community or strategic co-marketing programs to accelerate adoption
• Experience coordinating multi-market launches and localization workflows with regional partners
• Familiarity with in-app product marketing surfaces and announcement systems
• Background in a consumer subscription, gaming, or edtech company