Performance Marketing Manager - Social

We're looking for a Performance Marketing Manager with deep expertise across paid social, display, and video to take our multi-channel acquisition strategy to the next level. You'll help lead Intercom's paid acquisition programs, playing a critical role in how we acquire high-quality leads and customers. In this highly collaborative role, you'll build and run cross-channel paid campaigns, partner closely with creative and integrated marketing teams, and turn performance data into insights that fuel our growth engine and set new standards for efficiency.

Your responsibilities will include:

• Leading and scaling Intercom's performance marketing programs across paid social channels (LinkedIn, Facebook, and beyond), display and video to acquire new Fin and Intercom customers.

• Developing paid marketing strategies that ladder up to broader integrated campaign objectives - driving audience engagement, demand, and acquisition across the funnel.

• Partnering with creative, brand, and integrated teams to contribute to development of high-performing assets - bringing channel insights that help shape concepts, messaging, and visual direction.

• Analyzing in-market campaign performance and making data-driven decisions to refine and improve results against business objectives.

• Running structured A/B tests and experiments to increase efficiency, boost ROI, and uncover scalable growth opportunities.

• Collaborating with marketing, sales, and web teams to align ad messaging with high-converting landing pages.

• Identifying and acting on new growth opportunities across the funnel, surfacing strategies grounded in performance data.