Lifecycle Marketing Manager - Self Service Cloud

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale , unleashing the potential of businesses and people.

We're looking for a seasoned Lifecycle Marketing Manager to own and grow product-led email programs that drive user acquisition, activation, adoption, and expansion.

What You Will Be Doing

• Own end-to-end email program execution: audience sourcing, nurture flow design, automation, and triggered messaging
• Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion
• Scale product-led lifecycle programs across global regions and user segments
• Write and edit compelling email copy for developer, technical, and business audiences , adapting tone and messaging to persona and lifecycle stage
• Partner with Product and Product Marketing to translate complex product capabilities into clear, benefit-driven messaging
• Manage content review and approval workflows across Legal, Compliance, Product, and regional stakeholders
• Maintain a modular content library to accelerate execution and support localization
• Build and manage end-to-end automated nurture programs in Marketo, including smart campaigns, trigger-based flows, segmentation, and engagement programs
• Implement product telemetry- and behavior-based triggers to activate timely messaging at key lifecycle moments
• Ensure program architecture is scalable, well-documented, and follows deliverability best practices
• Drive measurable improvement in trial-to-paid conversion rate through targeted nurture programs
• Build and optimize onboarding, feature adoption, and re-engagement sequences
• Develop localized nurture tracks to support global audiences across distinct use cases and personas
• Maintain QA, deliverability standards, and compliance with global email regulations
• Contribute to documentation and best practices that support repeatable, scalable execution

What You Bring

• 6+ years of email marketing experience, with a strong track record in lifecycle marketing
• 5+ years of hands-on Marketo experience, including building complex nurture architectures
• Demonstrated ability to drive measurable outcomes: conversion rate improvement, pipeline influence, or engagement lift
• Experience working in or alongside product-led growth (PLG) motions
• Strong copywriting skills with the ability to write for technical audiences without losing clarity
• Comfort working with product telemetry data and behavioral signals to inform messaging strategy
• Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously
• Collaborative by nature, with experience coordinating across cross-functional teams in a fast-paced environment

The typical starting salary range for this role is: $98,200-$148,200 CAD

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave