Sr. Director, Consumer Communications

Pinterest's Consumer Communications function is at the center of how the company builds cultural relevance and connects with its audiences. As Sr. Director, Consumer Communications, you will lead a team spanning product, lifestyle/culture, and creator communications.

Responsibilities:

• Lead and develop a high-performing consumer communications organization with clear goals, strong accountability, and a culture of excellence and creativity.
• Define and own the integrated consumer communications strategy for Pinterest across product, lifestyle/culture, and creator comms.
• Lead the product consumer communications practice, partnering closely with Product and Marketing to develop narratives that bring Pinterest's product roadmap to life.
• Lead the lifestyle and culture communications team, setting the narrative vision for how Pinterest shows up in culture.
• Lead the creator communications practice, defining how Pinterest works with creators, influencers, and public figures.
• Partner cross-functionally with Marketing, Editorial, Creative, and Social teams to build integrated consumer campaigns.
• Own the communications strategy for major consumer-facing moments.
• Serve as the CCO's primary partner on consumer-facing brand reputation.
• Work with the CCO to establish measurement frameworks across the consumer communications portfolio.
• Use AI to monitor and analyze cultural and media trends, synthesize consumer and audience insights, and accelerate development of content and recommendations.

Requirements:

• 14+ years of experience in consumer communications or a related field.
• 5+ years leading communications teams, including direct experience managing other managers and building high-performing, diverse organizations.
• Deep experience leading integrated consumer communications strategies and campaigns.
• Proven track record building and overseeing creator and influencer programs.
• Exceptional storytelling and writing skills.
• Demonstrated ability to advise and influence senior executives.
• Deep understanding of culture, trends, creators, and media dynamics.
• Experience designing and leading consumer crisis and issues communications strategies.
• Comfort using AI tools to enhance and accelerate consumer communications work.