Associate Director, Media Planning

As an Associate Director within the Media Planning team at Future, a global leader in specialist media, you will sit at the center of revenue growth for a high-impact vertical, owning the planning strategy behind media investments and partnerships.

You will operate as a true player-coach, personally leading media planning while developing and elevating a team of planners. You will help shape go-to-market strategy, influence pricing and packaging, and directly impact how we win and grow business.

Responsibilities:

• Build media plans across scalable budgets anchored in custom content, video, and social media, along with 360 integrated content mix including events, influencer/creators, etc.
• Collaborate with Sales, Integrated Marketing, Branded Content, Social Strategy, and Influencer teams to brainstorm and build strategic media plans based on advertiser objectives and KPIs.
• Manage and develop a team of 2–3 Media Planners, elevating both output quality and strategic thinking.
• Maintain a deep understanding of Future's Women's Lifestyle business offerings, rate card, and site capabilities.
• Strategically build partner-specific rate cards for the categories under Women's Lifestyle in partnership with sellers to grow accounts and secure upfront partnerships.
• Support the Sales team in client and deal management throughout the pre-sale process.
• Possess intimate knowledge of clients within Fashion, Beauty, and Home categories, understanding the competitive landscape, industry trends, and overall marketing goals.
• Play a critical role in pipeline tracking and processing of deals within customer relationship management and order management systems.
• Possess strong written and verbal communication skills and ability to use sales tactics to carry client communication from RFP through deal close.
• Work closely with Ad Operations team as it relates to site and product capabilities as well as site inventory to inform the team's planning strategy.
• Understand marketplace dynamics and be an industry expert.

Experience That Will Put You Ahead Of The Curve:

• Bachelor's Degree.
• 7+ years of experience in media planning/account management.
• Experience in building media plans required.
• Proficiency in CRM (i.e., Salesforce) and OMS (i.e., Operative.One).
• Understanding of rate types and performance metrics within the digital media landscape.
• Experience in media planning for native content required.
• Must be extremely detail-oriented with exceptional organizational skills.
• Excellent communication skills.
• Knowledge of ad specs and 3rd party tracking capabilities required.

Compensation and Benefits:

• The expected range for this role is $86,000 - $110,000.
• Medical, dental, and vision coverage.
• 401k plus a company match.
• Uncapped leave.
• Bonus.
• Refer a friend and get rewarded when they join Future.
• Well-being support with access to Colleague Assistant Programs.
• Opportunity to purchase shares in Future with the Share Incentive Plan.