Description
Shield AI is seeking a Global Senior Events Manager to own the strategy, planning, and execution of its worldwide events portfolio. This role is where Field Marketing, Business Development, and brand converge; responsible for ensuring that every event Shield AI participates in or produces advances a concrete pipeline objective.
The Field Marketing Manager is a strategic and operational leadership role that requires the ability to set priorities across a multi-market calendar, influence internal stakeholders, manage external partners, and report results in terms that the GTM teams care about.
The Senior Events Manager collaborates closely with Field Marketing counterparts across North America and international markets, as well as Business Development, Product, and Marketing.
Responsibilities:
- Global program management: Plan, execute, and manage a portfolio of major tradeshows, owned events, and product demonstrations across North America, Europe, the Asia-Pacific region, and the Middle East.
- Cross-functional collaboration: Serve as the primary events point of contact for Field Marketing, BD, and Product teams; coordinate logistics, messaging, and goals across departments.
- Event tiering and investment prioritization: Develop and maintain a tiering framework that classifies events by strategic value, audience quality, pipeline potential, and cost; use this framework to guide annual budget recommendations and calendar decisions.
- Vendor and agency management: Source, contract, and manage external vendors including exhibit houses, AV providers, event staffing firms, and creative agencies; hold partners accountable to timelines and deliverables.
- Budget planning, forecasting, and reconciliation: Co-own the events budget from initial planning through final reconciliation; track actuals against forecast and provide regular reporting to Marketing leadership.
- Lead capture and pipeline attribution: Implement lead capture processes for each event; work with Marketing Operations and CRM teams to ensure leads are properly tracked, routed, and attributed to pipeline within Salesforce.
- Post-event reporting: Deliver structured post-event reports that include attendance data, meeting volume, pipeline influenced, cost per lead, qualitative feedback, and follow-up action items.
- Playbook execution: Maintain the events playbook covering pre-event planning checklists, on-site execution standards, post-event follow-up workflows, and vendor evaluation criteria
- Process documentation: Document recurring workflows so that event execution is consistent, scalable, and not dependent on any single individual