Integrated Campaigns Manager, Treasury

Job Title

Integrated Campaigns Manager, Treasury

About the Role

In this role, you will champion Treasury, our global business account built for startups, owning the integrated campaign strategy, and quarterbacking the cross-functional plan to drive awareness, adoption, and active use.

Responsibilities

• Own the overall campaign strategy and plan for Treasury, and drive the global, cross-functional workstream for activation and impact
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns
• Work with regional marketing to ensure local relevance and advise on campaign delivery
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
• Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
• Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
• Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies
• Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy

Ideal Candidate

• Excels in leading and driving large, complex, global campaigns or programs
• Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs
• Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
• Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
• Is a passionate advocate for their users/audiences/customers
• “Sees around corners”; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance
• Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies
• Is agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments

Requirements

• 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope
• Exceptional knowledge of FinTech industry landscape, trends, and technology
• Neobank experience is a plus
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
• Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
• Exceptional presentation, writing, and communication skills, especially to executive stakeholders
• Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
• Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions

Preferred Qualifications

• Experience at a highly dynamic, fast-growing growth tech company
• Integrated campaigns experience marketing to startups, founders, or the venture/incubator ecosystem , and a genuine understanding of what early-stage and scaling founders care about
• Background in fintech, banking, neobanking, or financial services marketing , particularly products involving business accounts, payments infrastructure, financial operations, or embedded finance
• Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions
• Product campaigns experience focused on payments, banking, fraud, financial services, and/or embedded finance