Product Marketing & Category Specialist

Joining Razer will place you on a global mission to revolutionize the way the world games. We offer a unique opportunity to make an impact globally while working across a global team located across 5 continents.

As a Product Marketing & Category Specialist, you will assist in the development and execution of GTM strategies for Razer's product launches in the Asia-Pacific region. This includes conducting basic market research and supporting product positioning efforts.

Key responsibilities:

• Assist in the development and execution of GTM strategies for Razer's product launches in the Asia-Pacific region
• Monitor industry trends, competitor activities, and customer preferences in the AP region
• Provide insights and recommendations to the team to support product enhancements and marketing decisions
• Support product lifecycle activities, including coordinating launch preparations, tracking product performance, and assisting in end-of-life planning
• Work with cross-functional teams to gather pricing insights and assist in evaluating competitive pricing strategies
• Collaborate with internal teams on sales forecasting, campaign planning, and demand generation initiatives
• Help in coordinating training materials and sessions for regional distributors, retailers, and partners to enhance product knowledge
• Work closely with the Marketing team to assist in campaign execution, including content preparation, audience targeting, and activity planning
• Assist in the coordination of new product introductions (NPI), ensuring smooth communication between global divisions, sales teams, and partners
• Gather and organize product performance data, customer feedback, and market trends to support data-driven decision-making

Pre-requisites:

• Bachelor's degree in business management, Marketing, or a related field
• 4-5 years of experience in product marketing, GTM strategy, or a related field
• Strong analytical skills with a data-driven mindset, able to interpret data and provide insights
• Ability to collaborate effectively with cross-functional teams, including Sales, Marketing, and Operations
• Detail-oriented and solution-driven approach to work
• Adaptability and willingness to learn in a fast-paced environment
• Basic understanding of the tech product lifecycle and eagerness to manage multiple tasks
• Experience in Consumer Electronics or Direct-to-Consumer industries is a plus
• Passion for gaming and familiarity with the gaming and consumer electronics industry is an advantage