Partner Marketing Manager - ANZ

We are seeking a Partner Marketing Manager to lead Partner + Marketing initiatives in the ANZ region.

The Partner Marketing Manager is a business strategic thinker, executor, and leader in Partner + Marketing initiatives, often leading complex projects, cross-functional, and broader company-wide initiatives.

Core Responsibilities

• Partner Marketing Execution & Support:
• Collaborate with partners to design and execute joint marketing campaigns
• Develop co-branded materials like whitepapers, solution briefs, and social media content
• Manage Market Development Funds (MDF) to financially support partner-led marketing initiatives
• Relationship & Event Execution:
• Serve as a primary marketing contact for a set of focus partners
• Build and execute for key in-region events
• Showcase partner achievements and solutions through case studies, blogs, or videos
• Demand Generation:
• Work with partners to create demand-generation campaigns and events aimed at attracting and converting leads
• Facilitate the process for lead sharing between the company and its partners
• Reporting:
• Measure the effectiveness of partner marketing initiatives in driving pipeline, revenue, and adoption
• Use data and partner feedback to refine strategies and improve program outcomes
• Internal Team Alignment & Planning:
• Work closely with the partner sales team to align marketing initiatives with revenue goals
• Integrate partner marketing strategies into global and theater level plans

Key Performance Indicators (KPIs)

• Campaign Execution: Successful on-time and on-budget delivery of assigned co-branded marketing activities
• Partner Activation: Number of assigned partners actively utilising co-marketing materials or participating in joint campaigns
• MDF Process Compliance: Aligning closely with MDF Administrator for timely submission of MDF claims for executed activities
• Pipeline Support: Contribution to the team's partner-attached pipeline goal through assigned execution activities