Description
Okta is building the next generation of AI-native marketing technology, transforming how Demand Generation, Marketing Operations, Sales Operations, and IT teams work across the GTM stack.
As the Principal Product Manager for Marketing Technology AI, you'll act as the Platform Product Owner for AI and integrations , owning the strategy and roadmap for Adobe Experience Platform and the agentic capabilities layered on top of it.
Your portfolio includes our MCP (Model Context Protocol) server architecture, LLM provider integration, AI agent orchestration, and the AI-driven product development lifecycle that powers GTM execution end-to-end.
You'll balance rapid experimentation with disciplined governance , designing the human-in-the-loop gates and measurement contracts that make autonomous AI writes safe at enterprise scale.
Responsibilities
- Discover and validate AI-native MarTech use cases that close ecosystem gaps before they become shadow IT
- Build and ship AI-native experiences across the GTM stack , agents, copilots, and workflow automation that span DevOps and Content Operation swimlanes
- Define the human-in-the-loop gates, measurement contracts, and governance policies that make autonomous AI writes safe in production
- Scale proven zero-to-one wins into reusable, configuration-driven agent capabilities, so adding a new AI workflow becomes a configuration change, not a new build
- Own the AI product development lifecycle end-to-end , from discovery and campaign intent through prototype, build, launch, monitor, and iterate , and partner with Digital, TDI, and Adobe to drive adoption
- Define quality and safety metrics, evaluate AI performance against measurement contracts, and translate outcomes into clear business impact for the GTM organization
Requirements
- 10+ years in product management, with 1+ years shipping AI/ML products in production
- Track record taking products from idea → MVP → broad adoption inside a complex enterprise stack
- Deep MarTech experience across Adobe Experience Platform, Marketo, and Salesforce, with working knowledge of adjacent systems
- Experience building AI-powered products with LLMs, agents, RAG, and Model Context Protocol (MCP) integrations
Nice-to-have
- Familiarity with responsible AI principles and enterprise compliance
- Understanding of AI operational economics , cost, latency, and quality tradeoffs across LLM providers and inference patterns
- Experience with agentic system design and Model Context Protocol (MCP) server architecture
Benefits
- Amazing Benefits
- Making Social Impact
- Fostering Diversity, Equity, Inclusion and Belonging at Okta