Demand Generation Marketing Manager

Job Summary

As a Demand Generation Marketing Manager at Carta, you will work to develop and execute demand generation strategies to drive awareness, pipeline, and revenue growth.

Responsibilities

Demand Generation Strategy and Management

• Collaborate with Carta's GTM teams to develop and execute demand generation strategies tailored to specific audiences.
• Coordinate cross-functional efforts to ensure seamless execution of demand generation campaigns.
• Develop robust multichannel demand gen plans on an annual and quarterly basis.
• Work resourcefully within organizational constraints to iteratively test creative tactics and adjust programs based on performance data.
• Maintain strong internal stakeholder relationships and ensure responsive communication.

Marketing Communications and Enablement

• Partner with Carta's sales, product, and customer advisory teams to understand the decision journeys, pain points, and informational needs of target audiences.
• Collaborate with content and customer marketing to produce mid- to bottom-funnel assets.
• Surface and share impactful customer stories and pipeline deals to derive insights and demonstrate value.
• Work with web, performance marketing, and digital teams to create and optimize landing pages, digital content, and conversion points.
• Interface with social and content marketing teams to activate compelling content on LinkedIn, Twitter, and other networks.

Events and Field Marketing

• Partner with the Events team to develop and execute geo-targeted campaigns and networking opportunities.
• Identify and recruit top industry voices and Carta executives for event speaking engagements.
• Drive event promotion, registration, and follow-up activities with an eye on pipeline acceleration and maximizing engagement.

Requirements

• Exceptional relationship management skills with internal stakeholders and executive leaders.
• Maturity and strategic acumen to independently drive high-impact demand generation programs.
• Deep understanding of modern marketing functions, including digital, field, ABM, content, events, and lifecycle.
• Strong track record of designing, executing, and optimizing multi-channel, data-driven campaigns.
• Demonstrated expertise in collaborating cross-functionally with revenue teams and influencing senior leaders.
• Outstanding communication, project management, and prioritization skills.
• BA required; experience marketing to institutional investors or financial stakeholders highly desirable.
• 6+ years' experience in GTM, demand generation, field marketing, or ABM roles.