Integrated Campaigns Manager, Startups & AI

Stripe’s global demand campaigns team delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. In this role, you’ll quarterback the integrated campaign strategies, plans, and playbooks focused on startups and AI companies. You’ll champion the needs of these audiences, holding deep market and audience insight and direct business accountability.

Responsibilities:

• Own the overall campaign strategy and plan for startups and AI companies, and drive the global, cross-functional workstream for activation and impact
• Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns
• Work with regional marketing to ensure local relevance and advise on campaign delivery
• Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams
• Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets
• Use and/or recommend leading tools to improve or accelerate the work of the campaigns function
• Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights
• Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration

The ideal candidate:

• Holds expert-level knowledge of the startup and AI company landscape
• Has proven expertise crafting and delivering global, audience-focused campaign strategies
• Excels in leading and driving large, complex, global campaigns or programs
• Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs
• Works with and influences across cross-functional stakeholder groups
• Anticipates and unblocks challenges, stays ahead of market/audience trends
• Understands modern storytelling and content trends
• Is agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments