Description
About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff , payroll, health insurance, 401(k)s, and HR , so owners can focus on their craft and their customers.
What is GustoPro?
GustoPro is a cloud-based platform built specifically for accounting firms. It empowers firms to streamline payroll, people operations, and advisory services for their clients, all within a single, integrated platform.
About The Role
As a Partner Account Executive for GustoPro, you will play a critical role in expanding Gusto's footprint within the accounting market by recruiting new accounting firm partners, enabling them to succeed on the platform, and driving them to a healthy, self-sufficient state before transitioning them to an Account Manager.
Responsibilities
- Evangelize the GustoPro solution to prospective accounting firms to grow our market share and meet and exceed monthly/quarterly sales targets.
- Collaborate closely with Sales Leaders to build out and refine our new partner sales process, with a focus on accelerating sales cycles (target 60–90 days) and maximizing close rates.
- Conduct compelling and persuasive product demos that showcase the value of GustoPro using data and insights, tailored to resonate with accounting firm executives.
- Negotiate and execute the Partner Onboarding Agreement, aligning on a 30-day enablement plan and client pipeline targets from day one.
- Serve as the primary Gusto contact during the 30-day enablement period , keeping the Champion certification track, Practice Member Academy completion, and Practice Lead go-to-market readiness all on schedule.
- Hold the firm's Strategic Lead accountable to Champion designation and kickoff commitments in Week 1; track certification milestones and coordinate with the partner success team to unlock incentives on time.
- Support Practice Leads in running positioning and discovery workshops and building a migration candidate pipeline across their book of business.
- Drive the partner to 10 net new client adds within 90 days of signing , the activation benchmark , by leading regular status calls, removing blockers, and coordinating migration scheduling across practice areas.
- Coordinate co-marketing activation (co-branded materials, joint email campaigns) once the 10-client milestone unlocks co-op marketing funds, and ensure cross-sell products (HI, 401k, WC, R&D TC) are introduced as adoption deepens.
- Prepare a structured handoff brief for the receiving Account Manager , including certified contacts, migration status, QBR baseline, revenue and usage snapshot, and flagged growth opportunities , and facilitate a warm introduction.
- Navigate and update internal and external stakeholders, including C-suite executives at Gusto, partners, and cross-functional teams throughout the activation window.
- Leverage AI tools and technologies to enhance sales workflows, streamline partner communications, and derive actionable insights from data to drive more effective prospecting, pipeline management, and partner engagement.
- Travel as needed to partner offices for onsite meetings, as well as to industry events and conferences to represent Gusto and strengthen partner relationships.
Requirements
- 6+ years total work experience in sales, account management, or customer success, with a strong focus on enterprise clients.
- 3+ years of experience selling B2B SaaS products or managing partner relationships, ideally to accounting firms or related businesses.
- A consistent track record of exceeding sales quotas and building long-term client relationships, including negotiating complex six-figure contracts.
- Experience and comfort working quick sales cycles (60–90 days average).
- Deep understanding of the accounting firm landscape, including their business models, challenges, and technology needs , particularly the CAS/advisory and payroll practices.
- Strong ability to articulate contractual, technical, and financial value points to partners, internal senior leaders, and executive leaders.
- Equally comfortable in a closing motion and a post-close enablement and coordination role , you see getting a firm to 10 clients as part of the sale, not separate from it.
- Strong analytical and problem-solving abilities , you're a strategic thinker who can identify risk and opportunity across a portfolio.
- Ability to quickly learn our product so you are credible with prospects and partners alike.
- Comfort and proficiency with AI-powered tools and technologies, with a willingness to adopt and integrate AI into daily sales and partner management workflows to improve efficiency and outcomes.
- Experience with CRM and sales software (e.g., Salesforce, ZoomInfo, Tableau).
Compensation
Our target on-target earnings (OTE) compensation for this role is $125,000/yr to $150,000/yr in Denver, Las Vegas, Chicago, Atlanta & most remote locations, $155,000/yr to $182,000/yr for San Francisco & New York and $120,000 to $180,000 CAD for Toronto. This OTE is structured with a target 70% base pay and 30% commission pay with an uncapped commission structure.