Description
As Communications Manager, your mission is to make people talk about Red Bull.
You will develop communication strategies and creative campaigns that turn Red Bull's athletes, events, partnerships and product launches into cultural conversations. Working across Earned, Managed and Owned channels, you'll combine storytelling, creativity and media expertise to build brand love and create ideas that people genuinely want to share.
This role has a strong focus on creative brand communications, including new product launches, seasonal editions and consumer campaigns. Working closely with Brand Marketing, you'll help transform business objectives and product launches into communication ideas that activate creators, media, consumers and our own channels.
You'll also play an important role in developing communication around our initiatives within sports & fitness, creating integrated campaigns that generate earned attention and inspire audiences.
You’ll work cross-functionally with Brand Marketing, Content, Social Media, Events and Sports Marketing, acting as project lead for communication plans that bring Red Bull’s biggest ideas to life.
Responsibilities:
- Develop creative 360 concepts and activations for new product launches, seasonal editions and strategic marketing initiatives
- Create talkability and cultural relevance through storytelling and media expertise
- Identify and create moments that make Red Bull impossible to ignore
- Translate marketing initiatives into engaging communication concepts across earned, owned and managed channels
- Act as communication lead across multiple projects, coordinating stakeholders from idea through execution
- Build and maintain strong partnerships with journalists, creators, production partners and media companies
- Monitor communication performance and continuously optimize plans based on insights and results
Requirements:
- 5+ years of experience within Communications, PR, Brand Marketing or Creative Marketing
- Proven experience developing communication strategies and creative campaigns for consumer brands
- Experience launching products, seasonal campaigns or consumer-facing initiatives is highly valued
- Strong understanding of how earned media, creator marketing, social media and brand communications reinforce each other
- Excellent storytelling skills with the ability to identify communication opportunities that resonate with both media and consumers
- Experience leading cross-functional projects involving multiple stakeholders
- Strong understanding of the Swedish media landscape and today's digital communication ecosystem
- Fluent in Swedish and English, both written and spoken