Director, Sports Marketing

The Director, Sports Marketing owns and drives the development and execution of Regional Sports Marketing initiatives for Red Bull in the Southeast region of the United States.

This role is accountable for building relevance and consumer connection through events and athletes, building local and regional brand affinity while contributing to Red Bull's global and national strategies.

Responsibilities:

• Develop and execute regional sports marketing strategies and plans that connect with local Southeast consumers
• Manage a team of Sr. Sports Marketing Managers who oversee athlete marketing, event marketing, gaming, and related activities
• Identify whitespace opportunities across sports, gaming, and athlete ecosystems
• Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
• Lead and support the creation, development, and execution of regionally relevant sports marketing events
• Collaborate with Field Marketing, Sales, Media Network, and Brand teams to ensure quality planning of all Sports Marketing activities in the region
• Lead, coach, and develop a team of Sr. Sports Marketing Managers, Managers, and Specialists

Requirements:

• Minimum 6 years of experience in Marketing and Management with a focus on sports, athletes, and consumers marketing with leadership responsibility
• Proven ability to develop and execute large-scale marketing initiatives and events
• Proven experience identifying, signing, and managing Regional & National level Athletes & Team Partnerships
• Experience in Collegiate Sports & NIL
• Strong understanding of sports culture, trends, and emerging communities on a regional and national level
• Experience managing significant budgets and delivering ROI
• Expertise in content, storytelling, and integrated brand marketing
• Demonstrated leadership experience managing and developing teams

Benefits:

• Travel 50-60%
• Permanent
• Benefits eligible