Description
Who we are At Twilio, we're shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
About the job Data is complex; our story shouldn't be. We’re seeking a Senior Product Marketing Manager who thrives on transforming complex technical concepts into human-centric narratives that resonate. You’re someone who isn't afraid to get under the hood of our data products to truly understand how they work, so you can communicate how they change the game for our customers.
Responsibilities In this role, you’ll:
- Develop compelling, audience-specific messaging, positioning, and content that differentiates all of Twilio’s data products in the market.
- Build a deep understanding of our customers and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy, use cases, and product roadmap.
- Lead cross-functional product launches, working across Marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of data products.
- Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC).
- Translate technical product features (e.g., pipelines, data warehouse interoperability, identity resolution, governance, APIs, etc.) into differentiated narratives, customer outcomes, and value-driven proof points.
- Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements.
Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio.
*Required:
- You have 5+ years experience in product marketing or technical marketing.
- You have worked in product marketing in the customer data, data warehouse, or customer experience technology space.
- You have a proven ability to synthesize complex, technical product features into simple, value-driven stories that resonate with both technical buyers and C-suite executives.
- You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression.
- You have a 'get under the hood' mindset with the ability to understand data architectures, APIs, and CDP workflows enough to explain them accurately to any audience.
- You are a strategic thinker,you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leadership, and marketing campaigns.
- You know how to enable and educate internal audiences to drive meaningful and actionable content.
- You can get things done. We want to talk about how you manage projects.
- You enjoy working on impactful projects in a fast-paced environment
- You believe customer and employee experiences need to evolve with the new technology available
- Bachelor’s degree or equivalent experience required.
Desired:
- You have experience marketing highly technical platform products to developers, data engineers, and/or technical marketers
- You have excellent written and verbal communication skills.
- You continuously track developments in the AI market,new AI models, buyer needs, and emerging use cases
- You’ve demonstrated an ability to influence and build effective working relationships with all levels of the organization.
- You are highly organized, with the ability to prioritize, run multiple workstreams, and deliver on deadlines in a fast-paced environment.