Sr. Manager Athlete Marketing

The Sr. Manager Athlete Marketing is responsible for developing and implementing the overarching strategy for Red Bull’s athlete marketing program, ensuring alignment with global brand objectives and regional needs.

This role involves managing a national portfolio of locally and nationally relevant athletes and overseeing strategic partnerships with teams, leagues, and federations.

Key responsibilities include:

• Creating and nurturing plans to strengthen the connection between athletes and the Red Bull brand
• Providing professional support to drive positive brand impact
• Coaching and mentoring Athlete Marketing Managers and Specialists
• Ensuring athletes' stories and successes authentically represent the brand through strategic initiatives and campaigns

The goal is to partner with the world’s top athletes and create a sports hero for every Canadian.

Areas of Responsibility:

• Strategy: Develop and communicate national athlete marketing strategy, aligning with global objectives and regional needs.
• Management: Manage and diversify the national athlete portfolio, ensuring top talent selection.
• Execution: Identify new talent, personalities, partnerships, and opportunities that fit the Red Bull brand.
• Leadership: Showcase Red Bull as an innovative brand in sports by building a strong network and being approachable.
• Partnership: Identify and engage with the most fitting sports organizations to expand Red Bull's presence into regional markets.
• Communication: Clearly communicate roles to all core team members and ensure proper execution.
• Administration: Support sports and regions in building out targets & business plans.

Requirements:

• 6+ years in sports or athlete marketing, preferably with an agency, brand, or federation.
• Demonstrated knowledge of the Canadian and global sports landscape, including key athletes, leagues, governing bodies, and emerging industry trends.
• Extensive network within sports, creative, and media industries.
• Strong leadership, innovation, organization, and team skills.
• Excellent understanding of media and digital landscapes and trends.
• Expertise in partnership success, performance, marketing, and communication.
• Proficient in PowerPoint, Word, Excel, Outlook, Adobe Creative Suite.
• Educated in sports, experiential marketing, or media with work experience in sports industry, event or marketing agency, sport institution, federation, or as a journalist.
• Fluent in written and spoken English.

Travel: 40-50% Employment Type: Permanent Benefits: Eligible