Associate Retail Marketing Manager - RazerStore Marketing

Joining Razer will place you on a global mission to revolutionize the way the world games. As an Associate Retail Marketing Manager, you will operate at the intersection of retail, digital, and community,bringing campaigns to life in-store while ensuring alignment with global brand and product priorities.

Key Responsibilities and Duties:

Retail Marketing & Campaign Execution

• Execute integrated retail marketing campaigns across physical stores and digital channels to drive traffic and sales
• Translate global product launches and brand initiatives into localized, in-store experiences
• Partner with Product Marketing and Business Units to align on key messaging, priorities, and timelines
• Ensure strong O2O (online-to-offline) execution, connecting digital awareness to in-store conversion

In-Store Events & Activations

• Plan and execute in-store events including product launches, esports activations, and community events
• Develop run-of-show documents, staffing plans, and customer experience flows
• Define success metrics for events (traffic, conversion, revenue) and track performance
• Ensure consistent execution across stores through structured SOPs and toolkits

Influencer & Creator Marketing

• Source and manage local influencers aligned with RazerStore audiences
• Coordinate end-to-end influencer activations including outreach, briefing, store visits, and content capture
• Partner with internal Social and Community teams to amplify influencer content across channels
• Track influencer performance and optimize for engagement, reach, and store traffic

Community & Partnerships

• Build and manage relationships with local colleges, gaming communities, and grassroots organizations
• Identify partnership opportunities that drive sustained store traffic and brand affinity
• Support recurring community programming (tournaments, meetups, training sessions)

Cross-Functional Collaboration

• Work closely with Business Development, Product Marketing, and Esports teams to support retail initiatives
• Align with Global Social and CRM teams to ensure cohesive campaign messaging and amplification
• Coordinate with store operations teams to ensure readiness for all activations

Store Enablement & Toolkits

• Develop and distribute activation toolkits for store teams including briefs, signage guidelines, and execution checklists
• Provide clear communication and training to store teams ahead of campaigns and events
• Ensure brand consistency and high-quality execution across all locations

Pre-Requisites:

• 3–5 years of experience in marketing, retail marketing, or experiential marketing
• Proven experience executing campaigns, events, or activations end-to-end
• Experience working with influencers or creator marketing programs preferred
• Strong project management skills with ability to manage multiple stakeholders and timelines
• Ability to translate strategy into execution with attention to detail
• Excellent communication and organizational skills

What Success Looks Like:

• Consistent growth in store traffic, engagement, and conversion
• High-quality, scalable execution of in-store events and activations
• Strong local influencer and community ecosystem driving awareness and visits
• Seamless alignment between digital campaigns and in-store experiences

Salary Ranges (per annum):

$70,200.00 - $117,000.00