Description
The Senior Sales Controller is responsible for economic and financial aspects across European operations, including profitability tracking, accurate forecasting, and providing reliable financial data to support sound commercial decision-making.
Key Responsibilities
Monitor and analyse European sales revenues, margins, and profitability by customer, product line, and region on a monthly and quarterly basis. Prepare and present regular sales performance reports to senior management and European Sales leadership. Identify deviations, risks, and opportunities in the sales P&L and provide actionable recommendations to drive performance improvement. Develop and maintain KPI dashboards and reporting tools for the European sales organisation. Lead the annual budgeting and rolling forecast process for European sales volumes, revenues, and contribution margins in close coordination with the Sales and Finance teams. Support business planning cycles with accurate and timely financial data. Manage volume and pricing assumptions in collaboration with Sales Managers and Programme teams. Provide financial analysis and modelling for new business opportunities, RFQ pricing decisions, and contract negotiations. Assess commercial risks and profitability of new customer programmes and annual price change negotiations. Work closely with programme management and product engineering on cost-to-serve and contribution margin analyses. Support price escalation and recovery negotiations with OEM customers. Act as a trusted financial business partner to the European VP of Sales and regional Sales Managers. Collaborate with plant controllers, regional finance teams, and the central APG Finance organisation to ensure consistent financial reporting and data integrity. Present financial analysis and recommendations clearly to both finance and non-finance audiences. Ensure compliance with APG financial policies, internal controls, and reporting standards across sales-related financial activities. Drive continuous improvement in sales controlling processes, tools, and reporting infrastructure. Support internal and external audit requirements related to sales revenues and receivables.