Senior Product Marketing Manager

Job Description:

We're looking for a Senior Product Marketing Manager to join our London-based marketing team. As a key member of our team, you will be responsible for developing and executing go-to-market strategies for our fund administration products in Europe.

Key Responsibilities:

• Own the European Market Narrative: Lead the company's understanding of the UK/European market, serving as the definitive expert on local competitors, buyer behaviors, and regulatory nuances.

• Architect Regional GTM Strategy: Design and orchestrate comprehensive GTM strategies for the European market, ensuring new launches achieve deep market penetration and support aggressive pipeline and revenue targets

• Influence the Global Roadmap: Triangulate insights from local Sales, CSMs, and primary research to credibly advocate for product features that solve critical European-specific needs.

• Scale Global Innovation: Act as the primary strategic partner to the UK Business Unit, orchestrating the regional rollout of US-based product innovation. You will translate global product advancements into compelling, localized narratives that resonate with the specific needs of European CFOs and General Partners.

• Establish Regional Credibility: Translate complex technical product details into emotional, value-driven narratives that differentiate Carta in the European competitive landscape. You will strategically leverage customer social proof and local success stories to build deep trust and market authority within the UK venture capital and private equity community.

• Define Cross-Functional Enablement: Create a consistent, visible engagement model that equips UK sales and delivery teams with the high-altitude narratives and technical depth needed to win upmarket.

• Drive Product Adoption & Impact: Define clear success metrics for product acquisition and retention. You will align regional resources from Sales enablement to Marketing campaigns to ensure every product launch delivers a measurable and positive impact on the UK P&L.

About You:

• 5-8 years of experience in B2B product marketing, with a specific focus on SaaS fintech or private markets (Venture Capital or Private Equity).

• Enterprise experience: Proven track record of marketing complex products to sophisticated, upmarket personas (e.g., CFOs or General Partners).

• Technical Mastery: The tenacity to quickly become a domain expert who can understand technical product details at a deep level and translate them into value-driven stories.

• Influential Leadership: Demonstrated success in influencing senior stakeholders (Product, Sales, and Delivery) to align on regional priorities and GTM execution.

• Exceptional Communication: A deep-seated obsession with customer storytelling; you can translate product details into emotional narratives that differentiate a brand in a competitive landscape.

Nice to Have:

• Building from the Ground Up: Experience building a PMM function or regional strategy with minimal day-to-day oversight.

• AI Experimentation: A predisposition toward experimenting with AI tools to automate routine workflows and uncover deeper market insights.