Description
At Scale, we're looking for an Account Based Marketing Manager to join our growth marketing team. As a key member of our team, you will build and execute our 1:1 and industry-vertical ABM playbooks in close partnership with the Enterprise GTM team across a focused set of target accounts.
Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer Goods and scale the 1:1 motion for our highest priority accounts.
Key responsibilities include:
- Building and executing 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end
- Developing vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries
- Partnering with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing
- Orchestrating multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee
- Tracking and reporting on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership
- Defining ABM KPIs and building reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue
- Collaborating cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematizing what works into a repeatable ABM playbook
Ideally, you'd have 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.
Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list is also required.
Hands-on experience with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution is necessary.
Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders is essential.
Nice to have experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each.
Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies is also desirable.
Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company is highly valued.
We offer a competitive salary range of $128,000-$160,000 USD, comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO.
If you're passionate about driving growth and innovation, and have a proven track record in account-based marketing, we encourage you to apply!