Description
Every one of our shops is unique, with its own community, distinct opportunities, and tailored challenges.
At the John Lewis Partnership, we are on a mission to be the UK’s most inspiring omnichannel retailer, earning our customers’ trust and lifetime loyalty through unmatched curation, quality, personal customer service, and memorable experiences.
As a Partner and co-owner, you won’t just represent an iconic British brand; you will actively shape how our shops connect with the people and places they serve.
In this high-impact role, you will act as the regional marketing champion across multiple shops, driving footfall by planning and delivering targeted, compelling local social media campaigns and influencer programmes.
You will bridge the gap between national campaigns and local relevance, forging strategic relationships with shop stakeholders, central marketing teams and external agencies, while using data and customer insights to ensure maximum impact.
If you are a creative, data-led social media marketer who thrives on stakeholder collaboration, agile execution, and empowering local teams, this is your opportunity to make a visible, lasting difference across our estate.
Responsibilities:
- Ownership and management of the local social media delivery platform to optimise all functionality across training, briefing and acquisition
- Brief writing and approvals - Weekly content topics for all shops, campaign briefs for all shops, single shop campaigns and category briefs
- Build and deliver an acquisition strategy for 2027 targeting a significant uplift in followers across all shops as well as a dedicated elevated strategy for priority shops (approx. 8)
- Own, coordinate and deliver all local influencer campaigns across planning, briefing and activation, working directly with our agency partner
- Increase visits from target customers to our local stores by identifying, planning, and executing local social media marketing that highlights reasons to visit JL shops
- Responsible for planning, activating and scaling social media as a local channel for shops
- You will represent multiple stores across the estate, ensuring strategies and frameworks drive efficiency when implementing
- This role will work to align our national marketing campaigns whilst ensuring messaging and initiatives resonate with the local community and their target audience
- Collaborating with internal teams to ensure alignment and effective execution of local social media
- Tracking and measuring the effectiveness of local social media and follower growth
- Responsible for efficiently and effectively deploying allocated marketing spend to deliver impactful social campaigns that drive consideration for multiple shops
- Supporting local teams in the effective implementation of local social marketing plans
Essential skills and/or experience you’ll need:
- Specialism for great social content, influencer content and delivery of social strategy across 35 shops
- A proven understanding of marketing/campaign planning and delivery
- An understanding of what makes a brilliant retailer: what it means to our customers and what the opportunities are
- Be an outstanding ambassador of John Lewis shops
- Activating shop plans and managing various stakeholders
- Customer facing or customer service experience
- Prioritising, organising and planning multiple activities and projects at the same time to meet strict deadlines
- Excellent stakeholder management, and ability to build relationships quickly
Benefits:
- Salary up to £43,000.00 per annum dependant on skill and experience
- Night Premium at a rate of £4.75 per hour for any time worked between 22:00 - 06:00
- Hybrid working role with a minimum of 2-3 days per week in the office
Contract Details:
- Fixed term contract opportunity until Jan 2028
- 35 hours per week