Description
The Business Cards & Payments Marketing team at Capital One is seeking a Senior Associate to develop and implement marketing strategies for business cards and payment products. The ideal candidate will have experience in marketing strategy, product marketing, and collaboration with cross-functional teams.
Responsibilities:
- Develop insight-driven marketing strategies for product roadmaps and business objectives
- Partner with the Insights team to understand the target audience and validate product positioning and messaging
- Manage creative development and ensure marketing is on-brand and high-quality
- Assess performance results of marketing campaigns and turn insights into actionable marketing plans
- Understand competitor product and messaging strategies and build strategies to position Capital One for success
- Collaborate with channel and digital teams to deliver campaigns into market
- Analyze customer behavior data to identify opportunities and optimal segments
Requirements:
- Bachelor's degree or military experience
- At least 2 years of experience in marketing or marketing strategy
- High level of initiative and ownership, ability to coordinate efforts across diverse functional groups
- Ability to self-direct and seamlessly switch between strategic and tactical initiatives regularly
- Succinct, focused written and verbal communication skills
- Customer-obsessed and marketing analytics practitioner
- Collaboration and influence skills
- Results-oriented and team player
Preferred Qualifications:
- Master's degree in Marketing, Business, or Communications
- 4+ years of experience in marketing or marketing strategy
Salary:
- New York, NY: $105,300 - $120,100 per year
- McLean, VA: $96,500 - $110,100 per year
- Richmond, VA: $87,700 - $100,100 per year