Description
The Capital One Consumer Bank Marketing team is seeking a Senior Manager, SEO Marketing to lead and bring their SEO program to life across multiple workstreams. This role involves setting the vision, developing the strategy, and leading the team that acquires customers for Bank products and services through search, consideration, and content marketing.
The SEO Marketing Senior Manager role is built on three core pillars: strategic vision, inspirational leadership, and cross-functional influence.
Strategic Leadership & Vision
- Own the Roadmap: Develop and execute a comprehensive, multi-year SEO strategy for the Retail Bank designed to increase market share, drive high-quality traffic, and generate new customer accounts.
- Identify Growth Levers: Conduct enterprise-level analysis of the competitive landscape, total addressable market (TAM), and emerging search trends to uncover and prioritize significant growth opportunities.
- Innovate: Find the leverage and maximize value in the ever-changing search landscape with a focus on AIO and GEO measurement, technical and content strategies implementation, and enterprise-wide influence.
- Drive Integration: Serve as the strategic lead for integrating SEO with all other marketing channels, including Paid Search, Affiliate Marketing, and PR to create a cohesive and powerful customer acquisition engine.
- Set the Standard for Success: Define ambitious team goals and KPIs that align directly with business objectives. Establish a rigorous testing and experimentation framework to continuously innovate and improve performance.
- Agency Management: Direct a third-party digital marketing agency on objectives for this scope and partner with them on execution of a full-year marketing plan.
Team Leadership & Development
- Lead & Mentor: Directly manage, coach, and develop a team of talented associates. Provide clear direction, consistent feedback, and dedicated support for their career growth and professional development.
- Cultivate Excellence: Foster a high-performing team culture rooted in curiosity, data-driven decision-making, and a relentless focus on results.
- Manage & Empower: Effectively manage team resources, prioritize workloads, and remove obstacles to empower the team to do their best work.
Cross-Functional Influence & Evangelism
- Be the SEO Voice: Serve as the primary SEO subject matter expert and trusted advisor to senior leaders across the Retail Bank, including partners in Product, Technology, Analytics, Brand Marketing, Enterprise, and Corporate Strategy.
- Build Business Cases: Translate complex SEO concepts and data into clear, compelling business cases and strategic recommendations that resonate with executive audiences.
- Embed SEO Best Practices: Build powerful, collaborative relationships across the organization to ensure SEO is a key consideration in all digital product development and content initiatives from the very beginning.
- Communicate Impact: Regularly present on SEO performance, strategic initiatives, and the competitive landscape to senior leadership, clearly articulating the business impact of the team's efforts.
The role is designated as a hybrid position, requiring adherence to Capital One's hybrid policy regarding required on-site presence at the designated office location.
Basic Qualifications:
- Bachelor’s degree or military experience
- At least 7 years of digital marketing experience
- At least 2 years of people leadership experience
Preferred Qualifications:
- 8+ years of SEO marketing experience
- Master’s Degree in Business Administration
The minimum and maximum full-time annual salaries for this role are:
- McLean, VA: $177,700 - $202,800 for Sr. Manager, Marketing
- Wilmington, DE: $161,500 - $184,300 for Sr. Manager, Marketing
This role is also eligible to earn performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.