Description
We are looking for a highly analytical and data-driven paid search marketer to join Faire's Growth Marketing team.
This role will support day-to-day management of our paid search campaigns for Faire's international markets, primarily in Europe, by working closely with the Senior Paid Search Manager to grow the channel, adjust campaigns to hit weekly KPIs, and launch localization experiments to improve efficiency.
Responsibilities:
- Oversee international paid search campaigns on Google and Microsoft to hit Faire's ambitious regional and country-level goals for international markets
- Analyze key paid marketing metrics at the country and regional level; provide insights to key stakeholders
- Support country-level performance diagnostics, combining campaign data with broader market, customer, and business context to identify drivers of over/under-performance
- Manage the international paid experimentation roadmap to optimize the program through ad copy testing, landing page optimization, keyword testing, and bid management
- Partner closely with the International Marketing Team to build a shared understanding of country-level performance and identify market and localization opportunities
Qualifications:
- 3-5 years hands-on experience managing medium- to large-scale paid search and pMAX campaigns on Google
- Strong analytical skills and familiarity with campaign optimization techniques on search and PMAX
- Experience managing cross-border or international paid search programs, preferably for Europe; fluency in a European language is a plus
- Proficiency with marketing automation tools for optimizing and making bulk campaign changes
- Highly analytical with a structured approach to solving problems; proficient in analyzing large datasets through Excel and/or SQL and data visualization tools
Benefits:
- Flexible paid time off, plus company-wide recharge days
- Paid parental leave up to 16 weeks
- Comprehensive health coverage
- Fertility and family-building benefits
- Mental health support and coaching
- Stipends to support professional development, wellness, and work from home needs
- Employer-sponsored retirement plan