Description
We are seeking a Senior Associate, Website Marketing Strategist to join our Consumer Bank Marketing team. As a Website Strategist Senior Associate, you will leverage your experience in marketing strategy to support comprehensive marketing campaigns and bring innovative site projects to life.
Strategy & Optimization
- Translate business goals into actionable website strategies, including user journeys, landing page structures, and content flows.
- Leverage site analytics to understand customer behavior and optimize website content to improve the user experience and increase conversion rates.
- Support the creation of intent decks, creative briefs, and monitoring documentation to clearly define project intent and success.
Project Management & Execution
- Act as the project lead for site updates, product launches, and marketing campaigns, ensuring timely delivery and alignment with initial strategy.
- Conduct pre-launch QA to ensure all web content matches expected updates.
Stakeholder Management & Collaboration
- Collaborate with cross-functional teams, including creative, marketing, product, legal, compliance, and external agencies.
- Act as an advocate for the website in partner conversations, identifying ways the site can support marketing initiatives and driving internal linking opportunities.
- Build presentation materials and documentation to effectively communicate with stakeholders and influence outcomes.
Requirements
- Bachelor's degree or military experience.
- At least 3 years of experience in consumer marketing, communications, or project management.
- At least 3 years of experience executing cross-channel marketing communication campaigns.
Preferred Qualifications
- Marketing experience in financial services or other highly regulated industries.
- Experience working on website strategy, ideation, and execution.
Salary Information
- McLean, VA: $96,500 - $110,100 per year.
- Wilmington, DE: $87,700 - $100,100 per year.
Benefits
- Comprehensive, competitive, and inclusive set of health, financial, and other benefits that support total well-being.