Description
We are looking for a creative and innovative Marketing Analyst to develop and execute marketing strategies that engage, educate, and connect customers with Energy Assistance programs.
As a member of the Brand and Marketing Team, this role will play a significant part in telling the story of how our assistance programs help customers get the help they need to pay their bill. Combining strategic thinking with strong project management skills, the Marketing Analyst is responsible for developing strategy and guiding the execution of integrated/multi-channel awareness and customer-acquisition campaigns.
This role will work closely with program managers, internal and external partners to deliver content that drives program enrollment and participation, enhances customer experience, and positively impacts customer satisfaction.
Responsibilities:
- Work with internal and external partners to coordinate research to effectively target customers in need of assistance
- Forecast and track costs to maintain and manage program marketing budgets
- Develop marketing plans that are educational, inclusive, and inspiring, to help achieve program goals
- Lead integrated, end-to-end campaigns to include targeting, implementation, tracking and analysis
- Collaborate with internal and external partners to produce compelling, high-quality content
- Maximize the use of traditional, social, and digital marketing channels to increase lead generation, nurturing and conversions
- Define KPIs to establish goals/objectives and evaluate overall success of marketing strategy
- Utilize analytics platforms (Adobe/Google) to monitor, track and optimize campaign performance
- Produce analytics reports that provide insight-driven recommendations to improve effectiveness
Behavioral Attributes:
- Ability to work effectively with multiple teams and functions across the organization
- Experience influencing and collaborating with internal teams
- Strong communication skills and experience interacting with colleagues at various levels
- Highly organized and detail-oriented with the ability to manage multiple projects and deadlines
- A service attitude; anticipate and respond promptly to stakeholder requests
- A customer-first approach
- A commitment to diversity, equity, and inclusion