Creative & Design Solutions Principal Designer

At Honda, we're looking for a skilled Creative & Design Solutions Principal Designer to join our team. As a Principal Designer, you will play a pivotal role in shaping and elevating the brand's visual identity across all touchpoints. This position leads strategic design initiatives, translating brand values into compelling creative solutions that resonate with diverse audiences.

Responsibilities:

• Design and evolve logos, color palettes, typography, iconography, and brand systems.
• Maintain and elevate visual consistency across platforms (print, digital, product, packaging, etc.).
• Create and manage brand guidelines to ensure design integrity.

Strategic Brand Expression:

• Translate brand strategy into visual language.
• Collaborate with brand/marketing teams to ensure creative outputs align with business goals and audience insights.
• Develop design concepts that bring positioning and messaging to life.

Creative Direction & Execution:

• Own and lead design projects end-to-end,from concept to final execution.
• Provide creative direction to junior designers, freelancers, or external agencies.
• Collaborate cross-functionally with marketing, product, content, and UX teams.

Campaign & Content Design:

• Design key visuals, art direct photography, and create assets for campaigns, social media, events, and launches.
• Contribute to storytelling across mediums (motion, packaging, web, etc.).