Description
We're seeking an experienced content designer to accelerate learning and engagement for new and returning users. As a Senior Content Designer on our Growth team, you'll create clear, inclusive, and actionable product writing to help users discover value, take action, and build lasting trust in every interaction.
You'll own content design strategy and execution across key Growth surfaces, developing UX writing for experiences such as onboarding, notifications, and in-product guidance. You'll work closely with product, engineering, research, design, and marketing to deliver a consistent, inspiring voice, shape scalable content systems, and experiment toward measurable growth outcomes.
Key responsibilities include:
- Leading content design for high-impact Growth work streams, independently scoping opportunities, setting vision and strategy, and delivering high-quality solutions that shape user journeys.
- Building scalable content frameworks, standards, and naming systems to support Pinner needs and unlock experimentation.
- Leveraging data, user insights, and A/B testing to evaluate and optimize content for engagement, education, and discoverability.
- Collaborating and influencing cross-functional partners, presenting your work, co-creating solutions, and advocating for the user.
- Evolving and applying Pinterest’s content guidelines to scale inclusivity, accessibility, brand consistency, and global impact across experience touch-points.
- Staying aware of industry shifts and cultural trends in the ways people communicate online; filtering and applying these insights to keep Pinterest’s content fresh and relevant.
- Embracing ambiguity and fast-paced environments, navigating trade-offs, and owning outcomes in your area.
To succeed in this role, you'll need:
- A bachelor's degree in communication, human-centered design, or a similar field, or equivalent experience.
- 5+ years of experience in content design or UX writing for consumer products, with a portfolio demonstrating user-centric content, design strategy, and measurable impact across in-product, push notification, and email experiences.
- Expertise in defining, evolving, and applying content systems, frameworks, and standards, including using AI-powered tools and workflows to help scale your approach.
- Experience driving A/B tests, experiments, or data-driven optimization for content effectiveness.
- Strong relationship-building and communication skills to align and influence cross-functional stakeholders.
- Proven self-starter: you’re skilled at navigating ambiguity, carving out strategy, and taking full ownership of your work area.