Description
We're looking for a Senior Ads Measurement Lead to help our advertisers succeed with our priority lower funnel products. As a key member of the Marketing Sciences team, you will drive our value proposition to clients and their partners by continuously testing, learning, and improving the power and performance of Reddit as a media platform.
Your daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit's sales, product, and product marketing teams. You will leverage measurement results to drive business growth for our clients across priority lower funnel ads products, developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
You will co-develop Reddit best practices with Product, PMM, GTM, and sales teams. Work and consult across a breadth of clients and measurement types including brand lift, conversion/sales lift, multi-touch attribution, and media mix modeling. You will work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers' internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
You will use measurement adoption to support and scale the adoption of Reddit's priority ads products, increasing advertiser engagement and revenue. You will support our go-to-market teams with your measurement expertise, industry knowledge, and insights.