Growth Marketing Manager, Lifecycle

We're looking for a Growth Marketing Manager to join our team. As a key driver of global marketing efforts, you will design, implement, and optimize scaled lifecycle campaigns across user segments and life stages. Your focus will be on user experience and channel optimization, creating uncommonly great user journeys across email, dashboard surfaces, and content.

Responsibilities:

• Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes.
• Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization.
• Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
• Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization.
• Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing.

Requirements:

• 7+ years of work experience
• 5+ years of experience in a marketing role designing and launching campaigns
• 3+ years of experience analyzing and taking action on the performance of marketing campaigns
• 3+ years of experience writing marketing briefs
• 3+ years of experience leveraging data and ML-driven techniques