Description
We're looking for a native Mandarin-speaking, senior-level strategist to work with our UK team. This position is available across multiple locations and can be performed remotely. The project will require the ability to lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations.
The successful candidate will define a China-first value proposition for the community, identify key audience segments based on motivations and social and community behaviours, not just demographics. They will also develop a platform-native strategy across Bilibili, Weibo, Douyin, etc., including what content will resonate (not just what we should post, but why).
The role requires a strong understanding of the gaming market in China, knowledge of popular RPG games and the general ecosystem. The ideal candidate will have 1-2 years of senior strategist experience, good understanding of core strategic principles & frameworks, sense of direction between data-driven analytics and creative strategy, and strong written and spoken communication skills.
As a remote role, we offer flexibility and a nice work-life balance. Our company culture is fun, friendly, diverse and inclusive, and we welcome people from all over the world. We work on exciting projects with global brands.